Bol.com
In 2019, I got to work with Bol.com on a couple of fun projects. One of them was designing a gift card specifically for kids that matched their new brand identity. I also supported their social team in creating some engaging and playful content.
Service
Kids gift card & socials
Partners
Dept
My role
Concept development & visual design
A big surprise for little ones
The challenge
In 2019 Bol launched its new corporate identity. It’s clean, colourful and in-your-face. They updated their website, made campaign materials en showcased shiny new gift cards. But it turns out… What’s colourful and in-your-face for us adults, is pretty boring for kids. I was asked to design a gift card that would grab a kid’s attention and put a smile on their face.
The solution
I used Bol’s existing gift card format and gave it a playful twist. I chose to use ALL their colours and put on-brand illustrations of things kids could buy with this card on the sleeve and envelope. I created a few variations and had kids from my colleagues and friends choose their favourites.
I wanted to make the gift card a gift itself. Something they could play with while having to wait for their parents to order their toys. After a lot of brainstorming, I decided I wanted to turn the toy-inspired illustrations into stickers. They could use these to customise their gift card so they know which one is theirs. They could show everyone what they’re planning to buy with it - or maybe just decorate their annoying little brother.
We shot some fun campaign materials
The end result
A few weeks in we discovered there were a lot of regulations we needed to take into account when selling a product containing stickers. This would take a while. In order to put the gift cards online before Christmas and Sinterklaas we decided to create a simplified version 1, which still incorporated the playful and colourful design elements. Despite the setback, the gift card was still a hit with kids and parents alike! However, make sure to keep your eyes peeled for some kids covered in stickers 
.
Have a kid's birthday coming up or just want to see the live product? You can find the gift card right here.
I got it too :-)
On-brand socials
I also got to help implement Bol’s new corporate identity into their social posts. As a designer I supported its very creative (and award-winning) social media team in putting fun content online, such as:
