WoningNet introduces this new service that makes finding a home easier for their 300.000 active users. Dāk is a fresh new app, that we gave its own, friendly brand identity.
Branding and a shiny new app
Team Resilience, Döppelganger & WoningNet
Branding, Illustration, Motion, UI & (part of ) UX Design
Up until now, people looking for a social rental home could only do so on WoningNet's website, which was slightly outdated and reviewed poorly by a lot of its users. They found themselves lost in the website, not knowing where to find what they were looking for. They weren't always sure where they were in the process of possibly getting a home.
This obviously wasn't good enough for WoningNet. They want to offer their users a smooth ride into their new home. They asked us to create an app that guides the user easily through the process while always keeping them up to date on what's happening and what's next.
Finding a home can be a real struggle, especially here in the Netherlands. Dāk aims to soften this often rough search. To match that goal, I created this playful, friendly brand identity that adds a sense of humanity to a lot of complicated processes.
Since nothing is more nerve-wrecking than waiting to hear if you're gonna get that house or not, Dāk offers detailed and friendly insights into where you are in that process and what you can expect next.
We focussed on making sure users are able to easily find their perfect match. The app asks clear questions and offers the right filters at the right time.