Dāk
WoningNet, the leading social housing platform in the Netherlands, introduces its new app Dāk. Together with Team Resilience and Studio Doppelgänger, I streamlined the process of finding and applying for homes. Now it's much easier for their 300.00 users to secure the right one. But we didn't just focus on functionality - I designed Dāk's unique and friendly brand identity that reflects its mission of helping people find a home they love.
Want to hear something cool? This project won a Computable award for Best User Experience!
Service
Branding & a shiny new app
Year
2022
My role
Lead visual design
Partners
Team Resilience & Studio Döppelganger
The challenge
You may know WoningNet as the go-to provider of social rental homes in regions like Amsterdam, Utrecht, and Groningen. Up until recently, these homes could only be found on their website. Over time, the site had gotten outdated and received poor reviews from users. Some found the process confusing and were unsure where they were in the journey of finding a new home.
But this wasn't good enough for WoningNet. They want to offer a user-friendly platform that makes social housing accessible to everyone and they approached us to create a solution. And that's how Dāk was born! Now users can enjoy a smoother, more intuitive journey to finding the home they need.
I'll let the users tell you about the results:
A friendly identity
Let's face it - finding a home in the Netherlands can be a real hassle. But that's where Dāk comes in. We aimed to soften this often rough search. To match that goal, I created a playful, friendly brand identity that adds a human touch to a complicated process.
No more wondering if your application got lost in the void
Waiting to hear back about a potential new home can be a total nightmare. But Dāk takes the stress out of the waiting game. The app offers super-friendly, detailed insights into exactly where you are in the process and what you can expect next.
Your personal home-finding matchmaker
Scrolling endlessly through online listings in search of the perfect home is nobody's idea of a good time. Dāk gets to know you and your needs right off the bat and then shows you the listings that could be your perfect match. With its smart filtering options, you can narrow down your search even further to find your ideal home in no time.
Dāk won the 2022 Computable award for Best User Experience!
What better way to end a fun project?