Dāk
WoningNet introduces this new service that makes finding a home easier for their 300.000 active users. Dāk is a fresh new app, that we gave its own, friendly brand identity.
Service
Branding and a shiny new app
Partners
Team Resilience, Döppelganger & WoningNet
My role
Branding, Illustration, Motion, UI & (part of ) UX Design
The challenge
Up until now, people looking for a social rental home could only do so on WoningNet's website, which was slightly outdated and reviewed poorly by a lot of its users. They found themselves lost in the website, not knowing where to find what they were looking for. They weren't always sure where they were in the process of possibly getting a home.
This obviously wasn't good enough for WoningNet. They want to offer their users a smooth ride into their new home. They asked us to create an app that guides the user easily through the process while always keeping them up to date on what's happening and what's next.
I'll let the users tell you about the results:
A whole new identity
Finding a home can be a real struggle, especially here in the Netherlands. Dāk aims to soften this often rough search. To match that goal, I created this playful, friendly brand identity that adds a sense of humanity to a lot of complicated processes.
Detailed insights
Since nothing is more nerve-wrecking than waiting to hear if you're gonna get that house or not, Dāk offers detailed and friendly insights into where you are in that process and what you can expect next.
Finding a perfect match
We focussed on making sure users are able to easily find their perfect match. The app asks clear questions and offers the right filters at the right time.
Some more of my work
Want to make nice things together?
Want to make nice
things together?
→ Send me a message at hello@larakoedoot.com
→ Add me on LinkedIn
→ Or check me out on Behance
→ Send me a message at hello@larakoedoot.com
→ Add me on LinkedIn
→ Or check me out on Behance