WoningNet introduces Dāk: a new app that helps 300.000 home seekers find a social home. We designed the app and gave it its own, friendly brand identity.
Branding and a shiny new app
Team Resilience, Döppelganger & WoningNet
Branding, Illustration, Motion, UI & (part of ) UX Design
WoningNet offers social rental homes in regions like Amsterdam, Utrecht and Groningen. Before Dāk, people could only find those homes on WoningNet's website. Over time, the site had gotten outdated and was reviewed poorly by many users. Some of them got lost and didn't find what they were looking for. They weren't always sure where they were in the process of getting a new home.
This wasn't good enough for WoningNet. They want to offer their users a smooth journey to their new homes and asked us to create an app to do exactly that.
Finding a home can be a real struggle, especially here in the Netherlands. Dāk aims to soften this often rough search. To match that goal, I created this playful, friendly brand identity that adds a sense of humanity to a lot of complicated processes.
Since nothing is more nerve-wrecking than waiting to hear if you're gonna get that house or not, Dāk offers detailed and friendly insights into where you are in that process and what you can expect next.
No more scrolling and researching endlessly trying to find a home that fits your needs. Dāk takes you by the hand and asks easy questions in the onboarding, so it knows exactly what to show you first. Combine that with some clever filters and you've found your ideal home in no time.